Impact of Google Panda on SEO
Google Panda released in February 2011, introduced a change in method of ranking Google’s search results. This change was aimed in bringing up more improvements and optimizations of websites for search engines. This resulted in arranging high quality websites at the top of search results and low quality websites at the bottom. CNET reported an abrupt increase in ranking of social networking and news websites rather than a website filled with advertisements.
Google Panda
The SEO Changes made by Google panda generated more traffic to the published websites. The website quality testers examined the factors which results in highly ranked websites. Such factors include design, quality, speed of returning search results, trustworthiness of the information provided in the websites etc. A new ranking algorithm was made based on similarities between high quality and low quality websites.
Since so many years Google had been using page ranking methodology which indicates the usefulness of your websites compared to others. Unique content and title description were the other major factors considered by Google. Google wants the content to be always unique and fresh. Title tag helps users and Google to determine what the webpage was all about. These factors helped them to rank and organize web pages accordingly. Google was able to determine the scrap contents duplicated from that of original authors and penalized those sites with scrapped contents. Google Panda got updated and included some other factors too.
Harsh Affects of Panda Update
Panda began to rank an entire site or specific section rather than an individual page on the website. It gave more consideration to what users think about web pages than analyzing the feedback given by other websites. This is the interesting factor on behalf of success gained by Google Panda. It gave proper concern on how the search results were powered by users. Users dominated making them do nothing different. Panda was also a threat for the tricking low quality websites making Google feel they are of high quality.
Panda helped Google to test the quality of websites. It measures the time spend by the users on website which indicates its quality. It also keeps a note on the rate of users who leave the site doing nothing and percentage of shares done by the visitors. Thus it follows the page views and crawling of users through the websites without making them aware of the follower. Google makes a count on the number of people interested in a given website. Google Analytics plots the graph with number of hits got by your published website. So a website could be benefited from one who is good enough in surfing the web. In short, these are the metrics used by the Google panda for making SEO changes in an intellectual way concentrating not only on unique web content as done by the Google in older days, but also provide highly graded websites.
You can publish your websites and rate them as qualified by proceeding with tips provided by the Google themselves. Therefore you can move through the right way avoiding black hat ideas and submit the page with an objective to get more traffic to your website through this well established search engine. The algorithm used by Google Panda had a successful impact on optimization of search engine. It is not only genius but makes sense with SEO Changes.
Author bio:
Rajkumar Jonnala is a Guest blogger and Search Engine Marketing Consultant at serverracks.com.au and cablemanagement.com.au which provides solutions on server racks & network cabinets.
